Here are some advertising slogans considered by Wendy’s before finding one that clicked:
What’s the Beef?
What Is Beef?
Is This Beef?
When’s the Beef?
It’s Beef Time!
Who’s Got the Beef?
Who Moved My Beef?
Who Beefed?!
How’s the Beef?
How Is This Beef?
Beef, and How!
Beef, Beef, & More Beef!
Beef is Beef
Here’s Your Beef…
Where’s the Beef at?
Beef: Where Is It?
Where’s the Beef? -- ACCEPTED