THE EXISTENTIAL LENS: FedEx Koan
Friday, December 2, 2011 at 2:00PM
Tim in Koan, THE EXISTENTIAL LENS, Zen, marketing

Fedex stands for Federal Express, right? So this means Federal Express Express. Does that mean it’s faster than regular Fedex? Or that it's not federal? Is it federal? Maybe this is some kind of Zen koan demonstrating the limits of human logic. Yeah, that’s what it is…my mind is short-circuiting and spinning into emptiness. Fedex Express. What can it mean? I’ll never know, and knowing is not the point. It means nothing...and everything. Whoa! Now I feel at peace, released from all burdens, in touch with the ultimate reality. I think I’m enlightened! Thank you, Fedex Express, for delivering me to Nirvana.

Article originally appeared on Tim Ellis (http://timelliscomedy.com/).
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